Scams Are Reshaping Consumer Trust — And Their Financial Behaviors: What B2B Companies Must Know
Scams are increasing at a pace never seen before. Consumers are more suspicious, more defensive, and more hesitant to engage with unfamiliar communication, even when it’s legitimate. While this trend is typically discussed in the consumer fraud space, its effects extend far beyond households. It is reshaping how businesses get paid, how customers interact with…
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